The Brief

A new identity needed a film that could carry it — sixty days from first board to launch, and a name the market hadn’t heard yet.

The Cut

We cut to the grade, not around it. Two-frame holds on the wordmark, hard cuts on the beat, nothing that lingers. The launch version ran 02:14; the boardroom sat through it twice.

The Grade

Lifted blacks and one warm accent pulled from the wordmark. The whole film sits inside the brand palette before the logo ever appears.

The Result

The film opened the launch event and ran paid for six weeks. Average watch time held above ninety per cent.